Oct 2, 20215 Lessons I Learned from My Master’s at Queen’s University (MMIE)5 Lessons I Learned from My Master’s at Smith School of Business Master’s in Management Innovation and Entrepreneurship Life Lessons Fourteen months back, I got accepted into Queens’ school of business as part of the 2021 cohort at Smith’s School of Business. The master’s I was accepted in was the Master’s in Management Innovation and Entrepreneurship, aka MMIE. My intention was simple, I work in a mishmash of corporate and…Queens University6 min read
Apr 27, 2021Launching a New Web Page Checklist | Page Launch ChecklistPage Launch Checklist New pages come with new errors. Every time you launch a new page there are some issues that you didn’t plan for before launch that might end up being costly by the time they are public. As I have launched 1000s of pages in the past, I…Seo Checklist3 min read
Apr 25, 2021Code Best Practices for SEO | Coding and SEO | Technical OptimizationMost tools used to audit a site don’t audit every attribute of the site. …Seo Code Optimization5 min read
Apr 7, 2021What You Need to Know Before Using Google AnalyticsAnalytics matters, what it can do for you, why it’s critical for business success, etc. Now it’s time to get critical. What exactly is Google Analytics and how do you get all that amazing data out of it? Let’s dive in. To start, here are 3 acronyms to remember: GA = Google Analytics SEO = Search Engine Optimization SEM/Paid Search = Search Engine Marketing Before I go…Google Analytics3 min read
Apr 3, 2021Introduction to Segments in Google Analytics | Web Analytics EducationHow to use segments to get better analytics Segments are one of the most underutilized tools in Google Analytics, and it is for that reason that in most of the classes I teach, I concentrate on segments as one of the cornerstones of measuring persona behaviours consistently. Segments are not only great tools to measure performance in Google…Google Analytics5 min read
Mar 24, 2021The Importance of User Experience in SEONow, more than ever, we are seeing how vital having strong UX and UI on your site really is, as metrics like time on site, pages per session, bounce rate and CTR (click-through rate) are leading the pack in terms of search engine ranking factors. If you have plans on…SEO4 min read
Mar 24, 2021The Importance of User Experience in SEONow, more than ever, we are seeing how vital having strong UX and UI on your site really is, as metrics like time on site, pages per session, bounce rate and CTR (click-through rate) are leading the pack in terms of search engine ranking factors. If you have plans on…SEO4 min read
Dec 8, 20205 ways to improve your SEO content marketing strategy in 2021SEO has changed quite a bit over the years. With the world increasingly moving towards online, it becomes even more important to have strong and optimal SEO & Content for your site or web property. Search engines such as Google and Mozilla for example, are getting smarter and smarter which…SEO3 min read
Nov 5, 2020An Intro to Microsoft Clarity Web Analytics | Short Introduction & TutorialWhat is Microsoft Clarity Web Analytics? How is Microsoft Clarity different from Google Analytics? Should you install it? And How to get started? Microsoft is entering the web analytics world with style by introducing Clarity by late October 2020: https://clarity.microsoft.com/ After testing the tool out in the past few days…Conversion Optimization4 min read
Oct 15, 2020The Next GEN of Google Analytics is Here | 10 Key Things to Know About GA 4.0Google has just launched their new and improved Google Analytics 4.0, extending beyond Universal Analytics. The New GA relies on AI and machine learning to create predictions for traffic, conversion, products, etc. What does this mean for businesses? …Google Analytics5 min read
